One minute, you might find Michael Kors in the homes of millions across the world as they watch him dole out criticism or praise as one of the regular judges on "Project Runway." The next, he's off to South Africa for a safari. And like the designer, that's the Michael Kors brand in a nutshell: Accessible, but with a dash of exotic jet-setter.
Which is why the concept for his new store in downtown New York is so fitting – the 1700 square foot brightly lit space focuses mostly on Kors' highly successful collections of accessories, ranging from the high-end Michael Kors collection to his popular lower priced lines, KORS Michael Kors and MICHAEL Michael Kors.
Fashion splurges and steals sit side by side, like the $10,000 Michael Kors collection chinchilla vest that hangs next to a pair of $89.50 jeans - reiterating the point that it's not price that matters, but how you put it together.
"It's become something of a fashion cliché," said Kors. "Everyone loves to talk about mixing high and low, but the reality is, no one does it. So we said, you know what, we have the opportunity to give that experience of a crocodile bag next to a pair of flip-flops."
Unlike most pricey – or inexpensive – boutiques, where you usually know what to expect in advance as far as price range goes, with the Michael Kors store's mix-it-up concept, there is the risk of some serious sticker shock if you're not expecting that "embossed" croc handbag to be made of, well, actual crocodile.
"Every once in a while a teenager turns around a tag on a bag and sees that it's the price of a new car," said Kors. "But in general, the rules have changed. You have the wealthiest women in the world buying inexpensive things, and you have a teenager who will save up to buy something really nice."
Michael Kors, known for his classic American sportswear, is continually expanding his label. He recently added a line of bedding, which he said has been very successful thus far, and there are plans to expand the home collection even further.
"I'll have to buy a new house so that I can redecorate!" joked Kors.
And will Kors ever star in his own television show, after his successful run with hit series "Project Runway?"
"No, no, no! 'Project Runway' - that's it!" he exclaimed.