H&M's designers have created a beautiful collection with Marimekko's
popular
patterns from the 1950s, 1960s and 1970s for the summer 2008. The
collection of
some 50 products will be sold in H&M's stores on all 28 markets from
April
2008.
The collection, which has a graphic overall look, will comprise airy
summer
favourites such as wide 70s dresses, tunics, skirts and shorts for
women.
For
men there will be classic summer shirts and shorts. There will be
some
items for
children as well and all comes with accessories to match.
"Our design team has long admired Marimekko's vivid prints and
colours.
When our
designers came up with the idea of creating a collection with
Marimekko
prints,
it felt natural and just the right time. The summer collection 2008
will
be
joyfully fresh like a vitamin injection," states H&M's head of design
Margareta
van den Bosch.
"H&M is one of the trendiest and most successful fashion houses in
the
world. I
see a great value in our co-operation. I believe that it will enhance
Marimekko's international recognition among young and
fashion-conscious
consumers, "says Kirsti Paakkanen, President of Marimekko.
Marimekko is a leading Finnish textile and clothing design company
that
was
established in 1951. The company designs, manufactures and markets
high-quality
clothing, interior design textiles, bags and other accessories under
the
Marimekko brand, both in Finland and abroad. www.marimekko.com
Founded in Sweden in 1947, H&M is synonymous around the world with
affordable as
well as up-to-date and high quality fashion. H&M has a wide product
range
that
is divided into a number of different concepts for women, men,
teenagers,
children and cosmetics.
The company's clothing collections are
created by
its
own designers, pattern makers and buyers. H&M has more than 60,000
employees and
around 1,500 stores in 28 countries.
For additional information:
www.hm.com
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