It appears as though no one is immune from the credit crunch - not even WAGs.
As the recession continues to affect global economy, Alex Curran has become conscious of spending too much money.
The footballer's wife claims that despite having her hair done twice a week, she is frugal at heart - and even does her own nails.
Curran, 26, is also cutting back on her partying in a bid to keep fit for 2009.
Alex, who is frequently pictured laden down with bags from Liverpool’s designer boutique Cricket told Closer magazine: 'I think people – especially WAGs – are becoming more conscious of spending money now.'
'I’ve never bought labels for the sake of it. I buy as many clothes in Topshop and All Saints as I do designer. And I won’t buy an item if I don’t think it’s worth the money.'
But despite her glossy image, Alex insists she’s not high maintenance: 'I get my hair done twice a week, but I’m not that bothered about pampering,
'I do my nails myself – the nail varnish I’m wearing was only £2 from a bargain bin!'
Alex, who is married to Liverpool midfielder Steven Gerrard, has no qualms about being referred to as a WAG, but claims she was disappointed at Cheryl Cole’s recent outburst in a magazine interview, where she declared that all WAGS were 'like wooden blocks.'
She said: 'I don’t take much notice when people slag off WAGs, but it’s unfair to lump us all together like that.
'I’m sure there are some girls out there who do just want to be with a footballer so they can spend all his money, but most of the wives and girlfriends I know aren’t like that.'
Alex has stuck to her new year’s resolution to get fit and tone up and has already lost half a stone in just three weeks.
She explained: 'I just wanted to tone up – especially my stomach. I’m happy at the size I am, and being too thin doesn’t suit me. I’m not a fan of the skinny look – I think Angelina Jolie has an amazing face, but she’s gone too thin now.'
'I used to be such a party girl. But now I know that if I have a big night out, I’ll sleep late the next day and will probably eat junk food,' she says.
'I’ve turned down a few nights out already. And now that I’m working out, I’m also too busy to shop.'
Having a super-fit Premiership footballer has certainly helped motivate Alex, but Steven is as shocked as his wife with her sudden transformation.
She revealed: 'Steven has always encouraged me, saying "You should get into exercise, you’ll like it."
'But I don’t think he ever believed I would – and that I ‘d actually enjoy it!'
Alex and Gerrard have two daughters, Lily-Ella and two-year-old Lexie.
Last week, she advised young women to think carefully before opting for breast enlargement. She had the surgery at the age of 18.